PPC Specialist – Digital Marketing Agency

Manage Campaigns. Drive Results. Grow With a Digital Agency.

Position Overview

We are seeking an experienced, results-driven PPC Specialist to join a growing digital marketing agency serving multiple clients.

This role is ideal for someone who enjoys managing paid advertising campaigns, analyzing performance data, and continuously optimizing strategies to generate measurable results for clients.

The successful candidate will have hands-on experience managing multiple PPC accounts in an agency environment, with strong knowledge of Google Ads, Microsoft Ads, conversion tracking, and performance reporting.

This is a fully remote opportunity for candidates based in Latin America.

Key Responsibilities

PPC Campaign Management

• Manage and optimize paid advertising campaigns for multiple agency clients.
• Develop and execute campaigns across Google Ads and Microsoft Ads.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Write and test advertising copy to improve engagement and conversion rates.
• Monitor campaign budgets, bidding strategies, and overall account performance.
• Conduct A/B testing to improve campaign effectiveness.
• Perform ongoing account audits and identify opportunities for improvement.

Performance Analysis & Optimization

• Analyze campaign performance using Google Analytics 4 and advertising platform data.
• Track key performance indicators, including CPL, CPA, conversion rates, and ROAS.
• Implement and troubleshoot conversion tracking using Google Tag Manager.
• Identify underperforming campaigns and implement data-driven improvements.
• Optimize campaigns to improve lead quality, conversions, and return on advertising spend.
• Prepare accurate performance reports and communicate actionable insights.

Agency Collaboration & Client Support

• Manage competing priorities across multiple client accounts.
• Collaborate with internal marketing, creative, and account management teams.
• Provide campaign recommendations based on client goals and performance trends.
• Communicate campaign progress, results, and optimization opportunities.
• Maintain organized campaign documentation and reporting.

Required Qualifications

• At least 3 years of hands-on PPC or paid search advertising experience.
• Previous experience working for a digital marketing agency and managing multiple client accounts.
• Strong proficiency in Google Ads and Microsoft Ads.
• Experience managing Search, Display, Remarketing, and Performance Max campaigns.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Experience with conversion tracking, lead generation, and campaign optimization.
• Ability to interpret performance data and make strategic recommendations.
• Strong organizational skills and the ability to manage multiple deadlines.
• Excellent written and verbal communication skills in English.
• Must be based in Latin America and able to work remotely.

Preferred Qualifications

• Experience managing paid advertising campaigns for lead-generation businesses.
• Experience with Google Shopping, product feeds, or e-commerce campaigns.
• Familiarity with Meta Ads and additional paid advertising platforms.
• Experience preparing client-facing reports and presenting campaign results.
• Google Ads certifications or other relevant digital marketing certifications.

What Success Looks Like

• Consistently meeting client performance goals and campaign KPIs.
• Managing multiple PPC accounts efficiently and accurately.
• Improving lead generation, conversion rates, and advertising ROI.
• Identifying opportunities to optimize campaign performance and reduce wasted spend.
• Delivering clear reporting and actionable recommendations.
• Collaborating effectively with agency team members.

Compensation & Work Arrangement

Compensation will be determined based on relevant experience, technical expertise, and qualifications.