INNOVA · Careers

Creative Marketing Director

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Job Overview

Lead creative development, brand presentation, and marketing execution. This is a hands-on design leadership role: personally develop concepts, layouts, and artwork from initial brief to final production, while directing campaigns, launches, digital content, events, and showroom presentation. Reports to the CEO.

Design & Creative Development

• Personally design brochures, presentations, launch materials, advertisements, website layouts, and social content.
• Work directly alongside designers in design files to refine concepts and resolve visual challenges.
• Translate business requirements into clear creative concepts and finished materials.
• Refine typography, layout, color, imagery, composition, and visual hierarchy.
• Own projects through design development, revisions, production, and delivery.
• Prepare and review final artwork for print and digital quality.

Brand Identity & Standards

• Maintain INNOVA’s brand book, visual identity, templates, and design standards.
• Create practical design systems across products, markets, and channels.
• Strengthen product presentation with clear messaging and cohesive design.
• Ensure consistent brand presentation by internal teams, representative firms, distributors, agencies, and partners.
• Provide approved assets and guidance and address inconsistencies.

Marketing Strategy & Campaign Execution

• Develop marketing plans aligned with commercial priorities, product roadmap, and expansion.
• Translate objectives into coordinated campaigns with audiences, deliverables, timelines, and success measures.
• Lead creative execution of launches, advertising, email, and social campaigns.
• Partner with leadership and sales to prioritize activities.
• Use campaign performance to improve messaging and future work.

Sales Enablement & Product Communication

• Partner with sales, product, engineering, and technical teams to understand products and audiences.
• Turn complex technical information into accurate, visually engaging materials.
• Develop presentations, brochures, case studies, launch materials, and representative toolkits.
• Tailor materials for architects, engineers, developers, contractors, distributors, and representatives.
• Support presentations, meetings, and product introductions.
• Keep materials current as specifications and priorities change.

Events, Trade Shows & Showrooms

• Collaborate with the events team on trade shows, launches, and showroom events.
• Develop exhibition design, signage, displays, and branded environments.
• Travel for preparation, installation, execution, and on-site presentation.
• Maintain consistent showroom and customer-facing brand standards.
• Coordinate with sales, events, operations, and production partners on timing and budgets.

Website & Digital Content

• Design and develop website pages, landing pages, email campaigns, and social content.
• Work with developers and review implementation details before release.
• Coordinate copy, photography, video, and product content.
• Keep digital materials accurate, current, and relevant.

Team Leadership & Delivery

• Lead designers through practical guidance and direct collaboration.
• Set briefs, priorities, quality standards, and deadlines.
• Give actionable feedback and solve execution challenges.
• Manage workloads, agencies, suppliers, and budgets.
• Maintain asset libraries and review, approval, and delivery processes.
• Own the quality, timeliness, and commercial usefulness of the work.

Qualifications & Experience

• Significant experience in creative marketing, graphic design, and brand development, including creative team leadership.
• Strong portfolio showing personally executed print, digital, campaign, and brand-system work.
• Advanced Adobe Creative Cloud skills, especially InDesign, Illustrator, and Photoshop; Figma or similar tools.
• Excellent typography, layout, visual hierarchy, imagery, and print-production skills.
• Ability to carry creative concepts through finished artwork.
• Experience with campaigns, sales enablement, launches, and trade show assets.
• Ability to communicate complex technical products clearly.
• Strong project management, attention to detail, and collaborative execution.
• Willingness to travel regularly, domestically and internationally.
• HVAC, architecture, building products, or manufacturing experience is a plus.

Portfolio Requirement

A portfolio is required. Candidates should clearly identify their personal design contributions to the work presented.